As a Category Manager are you the next CEO or stuck for life?

If you’re a Category Manager are you the next CEO or stuck for life? “Let’s be realistic, if you stay in Category then the best you can hope for is heading up the Category Team. After that if you want to go up, you’ll have to get out.” You might not

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Stop looking for the Killer Insight
/stop-looking-for-the-killer-insight/
There are 3 types of category manager. Only one is of real use.
/there-are-3-types-of-category-managers-only-one-is-of-real-use/
As a Category Manager are you the next CEO or stuck for life?
/as-a-category-manager-are-you-the-next-ceo-or-stuck-for-life/
Cut the cr*p and be a better storyteller
/cut-the-crap-and-be-a-better-storyteller/