There are 3 types of category manager. Only one is of real use.

There are 3 types of Category Manager. Only one is of any real use. I’m not a classically trained Category Manager, I’m not sure many of us are. If you were lucky enough to be given formal training, or taught by someone who was, you’ll be familiar with the framework we

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Stop looking for the Killer Insight
/stop-looking-for-the-killer-insight/
There are 3 types of category manager. Only one is of real use.
/there-are-3-types-of-category-managers-only-one-is-of-real-use/
As a Category Manager are you the next CEO or stuck for life?
/as-a-category-manager-are-you-the-next-ceo-or-stuck-for-life/
Cut the cr*p and be a better storyteller
/cut-the-crap-and-be-a-better-storyteller/