Shopper Intelligence
Are you a supplier or a retailer? SUPPLIERS Shopper Intelligence data supports your proposals to customers and joint planning because only our database tells you how your category compares to all the others in each retailer - insights that have strong relevance to your buyer. SUPPLIERS
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Stop looking for the Killer InsightStop looking for the killer insight Insight can be many things. For some, it’s a department buried deep within a business. If you’re lucky it’s the hub that drives a culture of new ideas. Willy Wonka’s secret lab where the unbelievable or unknown are whipped into a deliciously warm bar |
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There are 3 types of category manager. Only one is of real use.There are 3 types of Category Manager. Only one is of any real use. I’m not a classically trained Category Manager, I’m not sure many of us are. If you were lucky enough to be given formal training, or taught by someone who was, you’ll be familiar with the framework we |
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As a Category Manager are you the next CEO or stuck for life?If you’re a Category Manager are you the next CEO or stuck for life? “Let’s be realistic, if you stay in Category then the best you can hope for is heading up the Category Team. After that if you want to go up, you’ll have to get out.” You might not |
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Cut the cr*p and be a better storytellerCut the cr*p and be a better storyteller When was the last time you were asked to show more charts? I suspect that’s never happened. However, if you haven’t created a deck with 64 slides of charts and one slide of recommendations, I’m sure you’ve seen |
