Stop looking for the Killer Insight

Stop looking for the killer insight Insight can be many things. For some, it’s a department buried deep within a business. If you’re lucky it’s the hub that drives a culture of new ideas. Willy Wonka’s secret lab where the unbelievable or unknown are whipped into a deliciously warm bar

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Stop looking for the Killer Insight
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There are 3 types of category manager. Only one is of real use.
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As a Category Manager are you the next CEO or stuck for life?
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Cut the cr*p and be a better storyteller
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